Adults are being encouraged to adopt healthier lifestyles in the first ever nationwide campaign to address preventable diseases in England.
Called One You, and launched by Public Health England, the campaign will urge adults to change their diet, exercise more and give up smoking and excessive drinking.
According to the NHS, approximately 40% of deaths in England are related to our own behaviour – what we eat or don’t eat, a lack of physical exercise and bad habits like smoking and binge drinking. That’s costing the NHS more than £11bn a year, treating illnesses which are otherwise preventable.
Says Professor Sir Muir Gray, clinical adviser for the One You campaign, “Currently 42% of adults in midlife are living with at least one long-term health condition which increases their risk of early death and disability”.
The new campaign aims to help adults move more, eat well and drink less and be smoke-free. From today, adults can take the new online health quiz called How Are You? which provides personalised recommendations based on your own results.