Around £11.14 per shop or £1,274 is spent a year on supermarket special deals and offers, according to the Money Advisory Service, with supermarkets tempting shoppers to spend 21% more than we intend to.
From BOGOffs to multi-buys, shoppers are being seduced by the lure of saving money on deals, but do we actually save money in the end? Apparently not. The Money Advisory Service says that because of the way supermarkets phrase their deals and display their offers we aren’t always able to work out whether it’s a good deal or not. Only 2% of 2000 shoppers it surveyed were able to correctly identify the best deal in four cases. The end result is that only half of shoppers manage to stick to a budget.
Other culprits behind our increasing shopping bills? Well, unsurprisingly, shopping hungry makes us spend more, as well as giving in to deals at the till display. And pester power also adds up, with 26% of people surveyed saying they gave into their children’s pestering, spending £15.50 extra every time they go shopping with their kids just to keep their children happy.